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YouTube Premium paid membership contains advantages equivalent to ad-free viewing, video and tune downloads for offline consumption, and background playback. Now, it is also switching video streaming in 4K decision (presently free for all customers) to the premium stage.
Over the weekend, Reddit customers and Twitter he famous that YouTube had been asking them to improve to the premium tier to look at 4K video.
It is unclear if the change is a part of a restricted trial or if the corporate is considering of limiting free customers to 1440p decision. Google declined to touch upon the story when contacted by TechCrunch.
Nevertheless, one in every of YouTube’s official assist handles responded to a consumer who posted a screenshot of the 4K video stream listed as a premium characteristic. He stated the consumer might have been a part of the corporate’s “experiment to raised perceive characteristic preferences.” [sic] Premium and non-Premium customers.
The corporate has tried numerous strategies to transform free customers into paid customers. Some of the infamous was exhibiting them as much as 11 non-skippable advertisements earlier than the beginning of an extended video so they might have an uninterrupted expertise.
Final 12 months, Google stated it crossed the 50 million subscriber mark on YouTube Music and Premium. Whereas the worth of those subscriptions varies by area, within the US it costs $9.99 per thirty days for YouTube Music and $11.99 per thirty days for YouTube Premium.
In its second-quarter 2022 earnings, the search large stated YouTube generated $6.87 billion in income, which was a lot decrease than analyst expectations of $7.51 billion. So it isn’t sudden that the corporate would possibly strive new methods to extend paid customers of its streaming video providers.
Final week, YouTube TV launched a brand new program to permit customers to subscribe to extra channels like Showtime, HBO Max, NBA League Go and MLB.TV with out buying a base plan of $64.99 per thirty days.
The story was up to date on October 4 at 11:25am IST with a tweet from YouTube assist.
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YouTube is asking some users to purchase a Premium subscription to watch in 4K • TechCrunch