Spotify To Start Testing, Trialing Of Audiobooks | Relic Tech

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Spotify CFO Paul Vogel has introduced that the streaming music platform will quickly start testing audiobooks.

The Spotify government stated the corporate plans to proceed increasing its product portfolio because it sees progress alternatives in each its established and creating markets.

“It is popping out quickly, however I might say do not anticipate it to be the final change or enchancment we make to the audiobook providing,” Vogel stated.

Spotify intends to deal with this new venture in the identical manner as its podcast providing. The streaming platform may also try to supply an improved consumer interface for listening to audiobooks.

“In terms of podcasts, we offer you a greater expertise,” stated Vogel. “There was no purpose so that you can change from no matter you used to podcast to Spotify except we created an surroundings the place it was higher and simpler for you. And we expect there are comparable alternatives in audiobooks the place we will innovate and create one thing completely different.”

Spotify goals so as to add audiobooks to its platform to create an surroundings that may compete with different audiobook gamers, similar to Amazon’s Audible, and Scribd.

Vogel famous that the addition of audiobooks on Spotify is a progress alternative for publishers and authors, because the upcoming launch will assist them develop the general ebook and audiobook market.

Vogel’s feedback come as Spotify has been inching towards an audiobook product for the previous yr. Final fall, the corporate acquired audiobook distributor Findaway for an undisclosed sum. On the time, Spotify stated it deliberate to construct on Findaway’s current investments within the audio trade.

In January 2021, the corporate started testing the audiobook format with varied classics similar to “Harry Porter” and “Frankenstein.” The identical yr, in Might, the corporate introduced a partnership with Storytel, an audiobook platform. The transfer was supposed to permit Spotify customers to entry audiobooks by means of their Spotify app.

On one other word, Spotify may also be launching a brand new ticketing product which is a brand new manner by means of which monetization shall be boosted. This comes after the corporate launched a brand new website final month with the goal of promoting dwell live performance tickets immediately from its platform.

The ticketing website has seen a rise in listening habits after completely different clients who purchased tickets to completely different occasions are inclined to hearken to extra music from artists on Spotify. The ticketing website has not been formally launched but, however it’s accessible for the general public to order tickets.

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Spotify To Begin Testing, Trialing Of Audiobooks