Spotify considers rebranding Anchor to Spotify Creator Studio • TechCrunch | Augur Tech

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In line with a survey despatched to the creators of the Spotify for Podcasters program, the streaming large could also be killing off the Anchor model. Anchor, which Spotify acquired for $340 million in a deal that included studio Gimlet, is a free podcast internet hosting service. In 2020, Anchor stated its service was used to create 1 million new podcasts, accounting for 80% of recent reveals uploaded to Spotify that 12 months.

However now that Anchor has been part of Spotify for nearly three years, the corporate seems to be contemplating a rebrand. Within the survey, despatched to some podcasters who claimed their present on Spotify for Podcasters, Spotify’s consumer analysis staff shared details about the attainable rebranding, which remains to be being examined with potential customers.

“Anchor and Spotify for Podcasters are actually Spotify Creator Studio, the all-in-one platform for creators of every type (and sizes) to specific themselves and discover success on Spotify,” reads the pattern advert within the survey.

Picture Credit: Spotify, screenshot from TechCrunch

Picture Credit: Spotify, screenshot from TechCrunch

At present, podcasters can be part of Spotify for Podcasters to entry analytics about their present, even when they host with one other service like Libsyn, Podbean, or Buzzsprout. Those that host by way of Anchor have entry to options like subscription monetization and video podcasts, however solely listeners utilizing Spotify can work together with that content material.

If the survey’s proposed rebranding is permitted, Spotify for Podcasters could be rebranded to “Spotify Creator Studio – Unhosted.” Anchor would change its identify to “Spotify Creator Studio – Hosted”. Each merchandise would stay free.

Spotify’s survey of podcasters about this potential swap signifies curiosity within the rebrand, however that does not imply it’ll come to fruition.

“At Spotify, we routinely conduct a sequence of surveys and assessments in an effort to enhance our consumer expertise. A few of these find yourself paving the best way for our broader consumer expertise and others simply function necessary studying. We’ve got no information to share about future plans presently,” a Spotify spokesperson informed TechCrunch.

Lately, Spotify has made a sequence of podcast acquisitions like Anchor and Gimlet. These embrace Podz, a podcast discovery platform, and Megaphone, a podcast promoting firm. For 4 of its current acquisitions, Findaway, Podsights, Chartable and Sonantic, the corporate paid round $295 million.

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Spotify considers rebranding Anchor to Spotify Creator Studio • TechCrunch