NEWS ROOM

Advertising Podcast with Dr. Paul J. Zak

On this episode of the Duct Tape Advertising Podcast, I interview Dr. Paul J. Zak. dr zak is a professor at Claremont Graduate College. A four-time tech entrepreneur, his most up-to-date firm, Immersion Neuroscience, is a software program platform that allows anybody to measure what the mind loves in actual time to enhance outcomes in leisure, schooling and coaching, promoting, and stay occasions. . He’s additionally the creator of Immersion: The Science of the Extraordinary and the Supply of Happiness.

Essential level:

The world is quickly remodeling into an expertise economic system as folks more and more crave extra extraordinary experiences. There’s a scientific system for always creating extraordinary experiences. The information reveals that those that use this system multiply the influence of the experiences tenfold. Creating the extraordinary was once terribly troublesome. On this episode, I discuss to Dr. Paul J. Zak about his framework for remodeling nearly any state of affairs from abnormal to extraordinary.

Questions I ask Dr. Paul J. Zak:

• [2:01] Outline immersion and affect.
• [2:44] What’s the neuroscience behind what we’re speaking about?
• [3:41] What’s going on within the mind that you’ll be able to measure what the mind loves?
• [4:36] The lab you ran was really credited with the invention of oxytocin, is that an exaggeration?
• [5:59] What was the work you probably did with DARPA?
• [7:26] What position does immersion play in creating or changing into a supply of happiness?
• [9:06] Is there a manner for us to coach a consumer’s or a reader’s mindfulness in a manner that helps them change into extra immersed as a result of they’re extra conscious?
• [11:30] Is there a manner to make use of this framework to create higher digital experiences or automated experiences?
• [13:07] Are there issues somebody can do to create a extra immersive expertise? And is there type of a guidelines of how folks might up their recreation in additional huge environments?
• [17:38] How can it’s measured exterior the laboratory?
• [21:08] The place can folks be taught extra about your work and choose up a duplicate of your ebook?

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