HBO grows its ‘Sport of Thrones’ franchise, offers spin-off ‘Home of the Dragon’ a second season – TechCrunch

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Days after HBO’s “Home of the Dragon” turned the most-watched premiere of a brand new HBO authentic collection, the “Sport of Thrones” prequel collection is renewed for a second season. Now that the rumor is confirmed, followers can relaxation straightforward realizing that A Dance with Dragons is simply starting to unfold.

The corporate additionally introduced at the moment that viewership has doubled to greater than 20 million viewers on-line, on-demand and HBO Max within the US, based on Nielsen knowledge mixed with HBO’s personal knowledge. When the primary episode premiered on Sunday, August 21, the present had 10 million viewers. HBO and HBO Max have solely aired one episode up to now.

Primarily based on the massive viewership, in addition to the numerous optimistic opinions and an 86% viewership rating on Rotten Tomatoes, it is no surprise a second season is now assured.

Looking forward to income and subscribers forward of the merger between streaming companies HBO Max and Warner Bros.-owned Discovery+, it seems the corporate is assured “Home of the Dragon” will succeed. The corporate reported 91.2 million subscribers on HBO, HBO Max and Discovery+ within the second quarter, for a lack of 300,000 home subscribers. Warner Bros. Discovery had a web lack of $3.4 million.

Regardless of the HBO Max app crashing on Sunday, knowledge.ai knowledge exhibits that downloads for the app rose from 47,300 on August 15 to 131,000 downloads on the day of the premiere. On August 21, HBO Max secured the No. 1 spot for streaming app downloads, beating rivals Netflix, Hulu, and Disney+.

We beforehand reported that HBO Max had a 21% US obtain market share within the first quarter of 2022, based on Sensor Tower’s “Retailer Intelligence Information Digest” report.

HBO embraces the impressively giant fan base of “Sport of Thrones.” The corporate has performed loads to advertise the present. In an electronic mail to employees, Warner Bros. Discovery CEO David Zaslav referred to as it “the biggest advertising marketing campaign in HBO historical past,” The Hollywood Reporter reported. Zaslav famous that the marketing campaign reached practically 130 million folks in america.

Selling “Home of Dragon,” HBO Launched a Companion AR App DracARys that enables followers to lift their very own digital dragon, an official podcast that gives commentary, and a partnership with Snapchat that offers customers a fire-breathing dragon lens. It additionally obtained some high-profile advert house on Roku gadgets: directly in the main Roku navigationslightly below the “Begin” menu.

“Home of the Dragon” has been years within the making, with every episode costing roughly lower than $20 million, sources informed Selection. In whole, season 1 has 10 episodes.

HBO is rumored to be making six extra spin-offs, a transfer Disney+ continues to make with its “Star Wars” franchise. Netflix is ​​pursuing an analogous technique, creating an IP universe for “The Grey Man” and giving “Stranger Issues” a spin-off collection. The “Lord of the Rings” film franchise is getting a prequel collection on Amazon Prime Video set to premiere on September 2.


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HBO grows its ‘Game of Thrones’ franchise, gives spin-off ‘House of the Dragon’ a second season – TechCrunch