NEWS ROOM

Probably the most controversial World Cup in historical past is underway and is predicted to be probably the most watched sporting occasion on this planet till subsequent in 2026. That is why the entrepreneurs are readily available. To that finish, listed here are some vital World Cup advertising and marketing statistics.

• 19: sponsors of the World Cup event.
• $7.5 billion: Whole income of the organizer of the FIFA occasion.
• 7 and 69: Sponsors of tournaments and groups contacted by Bloomberg Information in locations the place criticism of human rights was widespread: the US, Canada and Europe.
• 0: Event sponsors change international promoting to mirror human rights considerations.
• twenty: Sponsors of nationwide groups who expressed their dedication to human rights and refused to reveal whether or not their advertising and marketing might change.
• 13: Sponsors of nationwide groups who mentioned they’d change their advertising and marketing.
• 67: Share of soccer followers who suppose manufacturers are extra enticing when they’re concerned in sports activities sponsorships versus 52% of the final inhabitants. (Nielsen)
• 59: Share of soccer followers worldwide who will purchase a sponsor’s product over a rival’s equal vs. 45% of the final inhabitants. (Nielsen)
• 56: Share of worldwide soccer followers more likely to find out about manufacturers sponsoring sporting occasions vs. 39% of the final inhabitants. (Nielsen)

Affect

• 1 on 2: Common variety of individuals in 34 international locations planning to observe and anticipating to buy World Cup merchandise. (ipso)
• 75, 73 and 68: High 3 percentages, by nation (China, Indonesia and India), of those that anticipate to purchase World Cup merchandise. (ipsos)
• 0: Variety of these nations with groups collaborating within the World Cup. (ipsos)

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Listening to and conscience

• 5 trillion: Quantity of people that will see one thing from the World Cup. (Nielsen)
• 95: Share of sports activities followers worldwide who know concerning the World Cup (highest of all occasions). (Nielsen)
• 9: Share of Australian inhabitants unaware of the World Cup (larger). (ipso)
• 62: Share of the US inhabitants unaware of the World Cup (decrease). (ipsos)
• USA: Location of the World Cup 2026.
• 3,587,538: Highest attendance of all time on the World Cup, held in 1994 within the USA.

planning to observe

• 79: Share of the Argentine inhabitants that plans to observe (highest on this planet). (ipsos)
• 24: Share of US inhabitants planning to observe (decrease) (ipsos)

watching at work

• 57: Common proportion of the inhabitants of 34 nations who say they’ll take a look at work (ipsos)
• 82: Share of Indonesian inhabitants saying they’ll take a look at work (larger) (ipsos)
• 22: Share of the Japanese inhabitants that say they’ll take a look at work (decrease) (ipsos)

Skipping college or work

• 31: Common proportion of the inhabitants of 34 nations who say they’ll skip college or work to observe. (ipsos)
• 63: Share of India’s inhabitants who say they’ll skip college or work to observe. (larger) (ipsos)
• 14: Share of Japan’s inhabitants who say they’ll miss college or work to observe. (decrease) (ipsos)

Recognition with key demographics

• 25: Share of US gamers within the World Cup vs. 18% of the final inhabitants. (YouGov)
• 49: Share of British gamers within the World Cup versus 41% of the final inhabitants. (YouGov)
• 51: Share of German gamers within the World Cup versus 45% of the final inhabitants. (YouGov)

US sports activities followers particularly

• 37: Share of US sports activities followers who don’t plan to observe any World Cup video games. (Alton Solon)
• 26: Share of US sports activities followers prepared to pay to observe World Cup protection, greater than practically all European international locations surveyed. (Alton Solon)
• 29: Greenback quantity American followers would pay. (Alton Solon)

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